Branding is important for a business. It helps consumers recognize your company and the services it offers. It can also help build trust and improve your advertising, advantages that every business would want to have. Good branding can earn your company loyal customers as it can build relationships with your audience.

From all kinds of fonts out there, sans serif fonts are often the go-to pick when it comes to branding. Their versatility in branding makes them a popular choice. Are you trying to find one for your company as well? This article will list five fonts you can use that may inspire you.

What Is Sans Serif?

Sans serif is a type of font that lacks the distinguishable strokes that serif fonts have. This is reflected in its name, where the word “sans” in French means “without”. These typefaces can be used to convey cleanliness and minimalism in your design. They are also known for their versatility in branding.

Sans serif fonts began to appear in printed media as early as 1805. Their clarity and legibility made them popular and frequently used in advertising and displays. In the modern era, where everything is digitalized and appears on-screen, sans serif typefaces are often used for text displayed on computer screens due to their readability.

There are three types of sans serif fonts. They are called humanist, transitional, and geometric fonts, respectively.

Humanist sans serif emulates calligraphy with minimalist but still contrasting strokes. They are best suited for small texts and used in education, government, and finance work.

Transitional sans serif typefaces have strong strokes in them. Their characters are more upright and uniform compared to their Humanist counterparts. They give off a modern feel, making them perfect for texts related to technology and transportation.

Geometric sans serif typefaces use geometric shapes to form letters. They have a strict and objective feel to them. They are often used for texts related to science or architecture due to their characteristics.

When Are Sans Serif Fonts Best Used?

They are best used when you want to convey a friendly and approachable vibe. Companies often choose sans serif typefaces when they want to be seen as hip and casual. Technology and start-up companies also use them to convey their relatability and cutting-edge style.

Sans serif typefaces are often used for web design as well. This is due to their increased readability and advantage over serif typefaces in digital media. They are especially great for large groups of text because of the lower DPI that screens have.

Five Fresh Examples That Can Inspire You

Below is a list of fonts you can use in your design and get inspiration from. Perhaps they’ll suit your fancy and needs.

• Helvetica Now

Helvetica Now is a font that is popular and pleasing to the eyes. It is perhaps one of the most common and beautiful sans serif typefaces ever made. Well-known brands such as Microsoft and Jeep are known to have used the font created by Monotype in their branding for years.

• Proxima Nova

Proxima Nova is another popular font in the sans serif world. It is popular for logo creators and UX designers due to its beautiful look throughout its weight range. Spotify is known to have used the font in their branding.

• Geonik Pro

Published by Ckhans Fonts in April 2021, Geonik Pro was designed by Changki Han. Simple but stylish, the font supports 110 different languages, easing the use of its users. No matter in what language you want your design to be in, the font has got your back. 

• Outside Collection

Outside Collection is unique because it offers both scripts and sans serif versions of the font. The script version has another alternative available so that you can maximize your creativity in your designs. The font is best suited for companies or businesses that want to look classy and stylish.

• Zaheera

Zaheera is another font that offers both script and sans serif versions. It tries to mimic how letters are made using a Tombow brush pen, giving the font character and making it look unique. The font is best suited for businesses that want to look feminine and authentic.

Those are the five recommendations of sans serif fonts for you to try. What do you think? Did any of them inspire you? Now that you’ve seen examples of fonts you can use for your company’s branding, it’s time to get designing!