For companies, logos are important as they help build an association with the brands. Designing a good logo is difficult even if the main principle is simple. However, you can be assured that there are strategies to keep you on track with the logo creation process. There are some fancy logo ideas that you can learn from.

4 Strategies to Create a Company Logo

Designing logos consists of multiple steps that may require you to backtrack at some points. Here are four strategies that can help you make the process more efficient yet impactful at the same time:

Conceptualization

Conceptualization is important if you want the logo to deliver the right message. In the beginning, there are several questions to be addressed, including:

• What is the brand’s positioning in the market?
• What are the values and missions of the brand?
• What makes a company different from its competitors?

Once you have answered these questions, you can start pitching the idea. It is necessary to remember that a logo needs to be humanistic, innovative, give a sense of security, and be strategic. Those four components must be present in your logo, giving you direction about how to proceed from a concept.

Deciding on the logo “type”

There are several logo types available out there. You need to consider each type carefully, and whether it will suit your company’s brand better than the others. Here are some of the types:

• Letterforms; using the company’s initials as a logo (e.g., IBM).
• Word marks; using the company’s name as its logo (e.g., Google).
• Emblem; a shape that is intrinsically connected to the company’s name (e.g., Harley Davidson).
• Abstract symbols; are special symbols that represent brands (e.g., Nike).
• Pictorial marks; using a simple and identifiable image as a logo (e.g., Apple).

Benchmarking

Benchmarking is another important strategy to ensure the originality of your finished product. It would be best to see what designs your competitors have come up with and use different styles for your company logo. Too similar logos will make the market confused. It is going to affect your branding as well.

Refining

You should never think that logo-making is a linear process. There are many times you will be asked to backtrack or scrap some progress. This refining process is as important as the steps of making your main concept. The other departments will provide feedback on the design, and you will need to listen to them carefully.

Interesting Design Ideas

Out there, you will be able to find various design ideas from established brands. In this section, several templates might inspire you to make a good logo of your own. Here are some interesting designs worth checking out:

Blackout

You can use a font to make a good company logo as demonstrated by this template. This template font has a tail at the end of the last character, making your logo design look grand. You should not worry about the readability of this font because each character is simple to comprehend.

Be a Wise Driver!

A designer tasked with designing a company logo will enjoy this vector pack. The cartoonish design is perfect if you want an “approachable” company image. This pack has many exciting features, including editable text and various vector files. You can also edit the color scheme to fit the company profile further.

Subtropics

Calligraphy can make good logos too. The Subtropics font is an excellent example of that. Its elegant letter is said to be suitable for fashion branding and the likes. However, because of its cursive style, you can only use it for shorter brand names. Using a more precise font like sans serif is suggested to pair it.

Roboto

This logo template is suitable for a gaming company or any similar establishment. The design demands a strong color palette. The final logo will be attention-grabbing and make it easy for people to associate it with your brand. You can add text to this logo, preferably something as bold as the basic design.

Logos are the hearts of the companies. As your company grows, you will see how the logo becomes even more critical in branding. Thus, you should have thoughtfully designed the logo from the beginning. It will make scaling up possible in the future too, if required.