Just because your business is small, it does not mean that the business deserves a half-baked logo. You need to exert your efforts to make great logos. You ought to check out several great designs in this passage, but first, you must understand the aspects that make a small business logo look good.

5 Basic Criteria of a Good Logo

In creating a good logo, a designer needs to follow five fundamental criteria, such as:

Recognizable

In any industry, a business will always have competitors. A logo is a method to distinguish your small business from others within the same industry. This, you need to make your logo recognizable to the audience. It is necessary to make a strong and distinctive impression through your business logo.

High quality and flexible

This criterion is something that small businesses tend to ignore. The logo must be high quality so it will not appear pixelated when the size is tampered with. They also need to be flexible, meaning they can be used in any medium without losing the original quality.

Simple

Simplicity is another thing that you ought to pay attention to when it comes to designing logos. Although making a creative and intricate logo is fun, too many embellishments will make customers think your brand is fussy. This means you need to limit the stylistic aspects of the design.

Timeless

Trend will easily come and go, so you should not make your business logo based on just trend. Instead, you should focus on making the design lasts as long as possible because it takes a lot to come up with one. Nonetheless. Depending on the changing market, you may need to redesign the logo after a while.

Depth

Another basic quality to pay attention to is the depth of your logo. You should never choose a logo that is meaningless to your business. The logo should represent the values that your small business owns. Everyone looking at the logo must have a similar interpretation too. Some business owners opt to explain their logos on their websites.

These five essential criteria, if followed, will ensure that your logo looks well thought out. Nonetheless, you can speed up the designing process by using templates.

Logo Samples to Checkout

Here are five logo templates that you might be interested in adjusting to your own business logo:

Roboto Mascot Logo

The mascot logo looks very sporty and playful at the same time. This is the right choice if your company displays those two vibes. Usually, you will see this kind of logo in a T-Shirt shop or a gaming station. However, you can modify the template to further serve your brand message.

Soldier Mascot Logo

Like the Roboto mascot logo, you will get the same vibe from this Soldier logo template. It is a great logo template if you run an apparel or graphic design business. There are several vectors included in the package that will enrich your logo design. It also means you can fulfill the flexible quality mentioned above.

The Constructions

Are you running a small construction company or an interior design service? Then this particular template might be suitable for your bid. To use this template, a user must install Readme First.txt to get its unique custom typography. The special font will improve the overall design as you can add your brand name.

Outside Font

This particular font is the most excellent choice if you want your company to come across as elegant and tasteful. It is suitable for a perfume or fashion brand. You may want to pair it with pastel colors to increase the royal vibe of the font. It is a great font to use if your brand name is relatively short.

Car Dealer

The image-focused logo is great if you want to display your business’ industry directly in the logo. As you can already tell, this is a great logo template option if you are running an automotive company. This one is great for small business because its cartoon-style logo will help your business to appear more approachable to the target consumers.

As you can see, there is no excuse to speed up the process of making logos for small businesses and come up with ordinary results. You should treat your small business logo as an investment instead. Who knows that the brand you have built from scratch will grow to be big one day, right?