Some sports teams’ logos are so well ingrained in our minds, especially if we admire the team. A fan would even wear products with their favorite team’s logo on them. There are many things to learn about sports brands because many of them successfully build logo recognition across the country, and even the world.

5 Sports Logo Designs

If you want to create a sports logo and do not know where to start, there are five interesting templates that you can look at below:

Spartana Logo Design

This template looks very royal but still appears very playful. The basic color palette consists of deep red, white, gold, and black, accentuating its sporty feeling. You can, of course, look for another color palette, but this combination evokes the sense of boldness and warmth that your squad might be looking for.

Wolves Logo Design

The fierceness of this design is something you will not miss. As the name suggests, the logo template uses wolves as its main character, a beast. Unlike the previous template, this one has a more incredible color tone, ranging from white and grey to blue. It certainly evokes a different feeling, which is coolness and confidence.

Dragon Logo Design

A dragon is a mythical animal that we regard as regal and powerful. This template certainly aims to deliver those vibes through its design. Its basic color palette is icy blue, with slight golden and white accents. You will get a bonus font in the package to write your squad name, enhancing its uniqueness. 

Serigala Team Logo Design

This template is another wolve design that has a fiercer vibe than the previous wolve template. There are borders surrounding the wolve character, making it more convenient for a logo design. You can also write down the sports team name within the border. The basic colors for this template are cobalt blue and yellow, a pleasing combination.

Soldier Logo Design

Other than animals, some people might like a strong character or tough profession in their sports logo. The soldier design is an excellent example of what it looks like. It shows a character of a soldier on a mission and the color palette is very earthy, unlike the others on this list. Nonetheless, the sporty vibe is still visible in the design. 

These templates follow the basic concept of sports logos closely. You will notice that each design shows boldness and a sense of aggression, two vibes that are perfect for a sports brand.

Psychology Behind Sporty Design (with Samples)

Now that you have seen some template examples of sports logos, you need to understand that some hidden meanings in them psychologically affect the audience. There are several popular sports teams discussed in this section.

The first one is the Minnesota Wild, a team that plays in America’s National Hockey League (NHL). If you look at the logo, you will notice that green is its basic color, highlighting the area’s wildlife. However, upon a closer look, you will notice the Mississippi River is also included in the design because it is the area’s characteristic.

Despite not using animals or tough characters as their main design, the Minnesota Wild utilizes bold colors of red and green to imply fierceness. Compared to several other teams, the logo design is subdued but very local and meaningful, which makes people in the area support them.

America’s football team, the Atlanta Falcons, uses a falcon as the main character of its design. The color palette is very simple yet strong, consisting of red, white, black, and grey accents. Red often symbolizes aggression, while black is often linked to power and sophistication. This logo regards simplicity as the bird is shaped as “F”, the initial of the team’s nickname.

What is interesting about this group is the fact that the Falcons have always used falcon as their main character throughout the franchise’s history. They never change the characters despite playing with colors. Because of that, fans easily get attached to the character. Additionally, the falcon represents swiftness and determination, which is necessary for an NFL team.

All sports logos out there have hidden meanings, but they want the audience to associate them with boldness and fierceness. When designing a sports logo, you must pay attention to the psychology behind the character, color palette, and font selection.