These days, logos are the center of our lives. We are surrounded by brands, from the apparel we wear to the phones we carry to the food we eat. Some logos, letters, or visual representations are fundamental, while others are far more complex and memorable. However, one thing you cannot overlook is the significance of a logo in conveying the spirit of your company to the spectator.
Markets and trends always change, but some aspects of a logo, like a font, layout, patterns, and color, significantly influence how people perceive it. Understanding how major brands do it correctly can help you enhance your brand and connect with your target audience.
What makes a logo successful? From an audience's perspective, great logos are instantly recognizable, represent a brand's message, and stand out from their competitors. They instill trust while appearing ageless and competent. Effective logos work in any size and location. The five world's most famous logos below accomplish all this and more.
Target
Target introduced its distinctive brand logo in 1962. Initially, it featured the organization's name within the transparent three white and three red circles. Only seven years later, the corporation launched a successful advertisement depicting the goal emblem as an earring for a lady.
What better way to depict the name "Target" than with a target? Doesn't that make sense? Yes, it's simple. However, the inspiration behind the design runs much deeper.
The iconic brand emblem stands out due to its heavy use of red and its stunning elegance. Many of the logos we'll discuss have endured due to their wonderful minimalistic style.
In business, the color red represents passion, significance, and focus. White symbolizes purity, virtue, and health. When we investigate the company's ideology, we find that the colors in its logo design perfectly reflect the corporation's vision and mission.
Apple
The world's most renowned logo! Well, it wasn't as clean when first created; in fact, Apple's initial logo in 1976 looked nothing like the design we know today. The Apple logo originally depicted a literal apple. Later, from 1977 through 1998, Apple used its first color display machine, featuring a rainbow-colored logo.
What about the bite?
Some argue that it stands for "byte" in megabytes. Others see it as a metaphor for the knowledge users gain from using Apple's products. In any case, we think it's a great way to add interest to a basic design.
Google created its initial renowned business logo in 1998 to represent the firm's name using a basic typeface. Until 2009, the organization altered the lettering's hues and tints. In 2014, Google changed the logo spacing. Then in 2015, the firm re-launched its logo, using a more vibrant and saturated fresh and modern updated typeface to create the now-famous logo!
Google, like Apple, wants to highlight how handy it is for individuals who know and love the company. Since Google selected a wordmark as their logo, color plays an essential role. Google wanted the logo to resemble fundamental colors.
Coca-Cola
In 1886, Coca-Cola debuted its initial black-and-white logo. The design has changed over time, but the traditional, scriptwriting has essentially stayed the same. By 1958, the brand's distinctive red and white colors were formally included in the emblem.
Coca-Cola's iconic brand logo design embodies traditional Americana. The cursive and stylish script is unique and personifies the brand's trendy category. When we think of old America, we think of the Coca-Cola logo, which offers the brand both generational and sentimental appeal.
Nike
We've all heard of the Nike "Swoosh," but few know the tale behind its creation. Carolyn Davidson, a graphic design student, created the logo and sold it to Nike co-founder Phil Knight for $35 in 1971. Definitely, a worthwhile investment that lasts a lifetime!
The "Swoosh" represents power and confidence. What a powerful logo for a powerful brand!
Those are some of the world's most famous company logos and the stories behind them. Want to create a memorable logo of your own? Find inspiration here!
Is it your first time making a logo? Learn how to create one using Adobe InDesign or create a mood board.
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