Why Should your Business’s Brand Need a Logo?
If there is a particular thing that all companies must do to become recognizable and identifiable to their audience, it is having a business brand. Yes, without any brand, don’t expect these companies to be known by the public who can become their most potential customers. While wanting to have a famous and slick-looking logo is a no-brainer, it is the efforts to make such a logo that can be challenging.
In fact, logos that belong to major companies around the world must have taken some time to design by their designers. Not only for major companies, small and medium companies should also pay attention to make suitable professional logos for the sake of their business branding efforts.
What to Do
If you happen to have a corporation or a growing company, this guide can help you to make your brand’s logo.
Decide on why you need this logo
While making drafts for certain logos is easy, you should understand why you need a particular logo for your brand. For example, your nascent corporation requires an identity buildup in the society so the public can become aware of your newfound company.
To answer this need, making a new logo for branding purposes can help your company for being known by the public and make your company’s identity long-lasting.
Look for inspirations
It is never illegal to look for inspirations (as long as it’s not plagiarism!) from other companies. Try to take a look at big companies’ logos; what’s good about their logos? Understand how their branding logos contribute to their overall success in their promotion schemes.
Other than that, brainstorming with your colleagues is very viable as well. Try to receive inputs from your colleagues who might have seen potentials that you haven’t – who knows some of them have mindblowing ideas that might inspire your new logo!
Convey the suitable emotion
The reason why many companies design certain logos is because of their capability to evoke certain emotions that can make people attracted to their companies’ identities and services.
For example, if your company wants to present itself as a progressive and forward-looking company, what kind of logo should it design? To fit its brand, the logo should choose colors and fonts that illustrate progressiveness and openness, and we’ll get to see how it’s done below.
Decide the suitable colors
Certain colors may be commonly related to certain emotions and impressions, and choosing the right colors that you want to fit with the vision of your company is the way to do it.
Is your company notable for its quirky branding or its formal presentation? If so, try to use colors that align with the sense of quirkiness or formality. Although sometimes, these colors can be used for formal or non-formal uses, and that requires some tweaking.
To counter this, set the colors’ brightness levels to certain standards. By doing this, the colors that you’ve chosen and set up can look casual or formal despite their similarities (e.g. bright green and dark green).
Pick the best fonts
Similar to colors, certain fonts can evoke different kinds of emotions and feels. Serif fonts, for example, can give a classic and timeless feel to your brand’s logo. Almost similar to that, sans serif fonts can look casual and modern which in turn can attract younger consumers.
While the font choices are endless (display fonts, script fonts, etc.), try to match the fonts that you choose with your previously chosen colors. Don’t let your fonts outweigh your colors and vice versa!
Do not complicate your logo
Sometimes, having less is better. As much as you want your logo to be informative and trendy, you should understand that making your logo as concise as possible is a strategy for successful marketing.
No one enjoys your logo if it’s too cluttered with colors and letters that shouldn’t be there. Even with just one symbol and one letter or word, people can identify that logo faster than a totally convoluted logo.
Evaluate your logo
After everything is said and done, evaluation is a must. Once you’ve used your logo for branding efforts after some time, you should evaluate the logo if it’s successful in attracting new customers or not.
Moreover, you should assess if the logo has managed to raise awareness of your brand in the public. If the results are not satisfying, then you might have to do the things that we’ve mentioned above to make your logo more effective.
Promotions through a brand are half the battle for a company, and using an effective and simple logo can contribute so much success to that business. Now, do you happen to be looking for fonts for your designs? If so, we at Envato Elements can offer you so many font products that you can see here for your needs!