A logo is a symbol that identifies a business. As the face of a company, it’s no wonder that a lot of effort is put into creating one. Some companies won’t hesitate to pay a hefty amount of money for their logos. Are you interested in these companies and logos? Here’s a list of the seven most expensive company logos in the world.
Symantec Brand & Acquisition
The first on the list is Symantec’s logo, with a fantastic amount of $1,280,000,000. As a company that provides cybersecurity software and services, its essential feature is a checkmark that shows the operation was successful. The yellow circle symbolizes continuity and solidity of protection. When combined, the logo gives the feeling of security, faith, and safety.
British Petroleum Logo & Marketing
The company strived to convince its customers of their environmental friendliness by using color psychology in its logo. The stamp depicts a flower growing from the sun using green and yellow. However, despite their attempts, it was still clear that the company contributes to environmental pollution just from their name alone.
Accenture Logo Design
The main idea behind Accenture’s logo was that they are continuously striving for the future, development, and growth. The information technology company has a mathematical symbol in its logo, further highlighting the main idea and the company’s identity. Although the logotype acquired criticism, the brand is recognizable.
Posten Norge Rebrand
The postal company took a more straightforward yet practical approach to its design. The circle consisting of halves, one of which flows into the other, represents how letters are delivered from the sender to the recipient. While simple, the logo’s price is quite pricey.
Australia & New Zealand Banking Group Logo
The designer used the classic rule of marketing psychology, using white and blue to create the company’s logo. This makes the feeling of stability, security, and safety associated with it. The merger of two large banks resulted in the abbreviation seen in the logo.
BBC Logo Redesign
Minimalism was what the designers had in mind for this logo. White letters are combined with a black background that encloses them in a square, clearly defining their contours. The logo becomes associated with unambiguity and reliability, fitting for a broadcasting company.
Created more than twenty years ago, this logo is still used and remains recognizable, memorable, and relevant. Interestingly, this logo is also the first version that was made for the company. It has never gotten any changes since the day of its creation. Its design was truly made to last.
Why Are Company Logos So Important?
After looking through the list, you might wonder why these companies would go as far as to pay that much money for a simple logo. You see, logos are a point of identification and what customers use to recognize a brand. Take the bitten apple logo as an example. You immediately know which company it belongs to, don’t you?
A logo also separates a company from the competition. What do they offer? Why are they better than other similar businesses? In the hands of a good designer, all the answers to these questions can be reflected in the company’s logo. A well-designed logo can make a company stand out from its competitors and attract consumers.
It’s important that just the sight of a company’s logo can make consumers remember what a company does and what kind of feeling they get from their services. This isn’t exactly an easy thing to do when creating a logo, so some companies don’t mind paying a considerable sum of money for a good one.
What Makes a Good Logo?
A good logo should be distinctive yet straightforward and convey what the company does. It should also be relevant to the company’s audience or target market. As it is a part of branding, a logo needs to look good across all sorts of media such as for mobile and web, digital and print, and for every scale and shape.
Did any of the seven listed company logos catch your eye? Perhaps now you’re interested in making one yourself? Get inspired by seeing how other companies create their logos and familiarize yourself with their types and styles. Happy designing!