Brochures are important for your business to get some numbers of potential new customers. They need to be properly made. Otherwise, it is against their purposes. For that reason, you must understand and apply these compulsory features.

Cover to Hook People’s Attention

The fact that people take something because of the cover is applied in almost every printed media. It is because the cover is something people see for the first time. That is why the beauty of the cover design of your brochures is crucial for your advertising success. 

Do not forget to put the logo of your business and a catchy phrase or sentence on the cover. Then, you can also add some beautiful graphics or relevant images if necessary.

Mesmerizing Text to Make People Interested

A stunning cover design is often not enough to make people want to pick and read the rest of the information. That is why you need compelling text to be put on the cover. It is better to take advantage of people’s curiosity by writing a question that can only be answered if they read every further detail.

Stunning Color to Set the Mood

A color choice can distinguish beautifully designed brochures from boring ones. Sometimes, it is better to combine multiple colors as well. Combining multiple colors can be tricky and ruin a design, but it will add the beauty value if executed perfectly.

Furthermore, remember that the color scheme is not far from the identity of your business. If your business is about serious products, it is not suitable if you use bright colors. You can also pick colors related to your business logo.

A Correct Choice of Font Style and Size

The choice of the style of font could decide whether people want to read all of the information in your brochures or not. As the goal is to give some information to people, the font readability is more important than its cool appearance.

However, choosing a cool-styled font is anything but a wrong choice, as long as the words are written with that font style can be read easily. Even though it looks very nice, a font with a cool style is not appropriate to be used for serious business.

For the font size, you must apply a true variety of sizes. Use a bigger font size for more important information like titles or headings, while a smaller font size is used for complete details. The right variety makes the organization looks much better.

A Clever White Space Usage

White space is an important graphic design concept. It is a space with the purpose to make a design that does not look too crowded. It is important to give some refreshments between important details or graphics. It can also be used to make people focus on some key information.

Boxes for Better Organization

People like to see and even pay attention to well-organized things. Just like folders neatly organize your files, a box contains specific details of certain information. With boxes, people will divide and focus on a specific detail much easier.

A Proper Brochures Folding

There are at least eight types of folding styles available, and the Z-fold and trifold styles are the two most common types of foldings. The Z-fold and trifold styles have three parts from one piece of paper. The difference is that the Z-fold is better used with more information, while the other is better used with a large main image.

Brochures need to be folded as they contain much more detailed information, unlike a one-paged advertisement like a flyer. Without foldings, people would have to see too much information on one page, which is not good for marketing purposes.

Add Some Images

Images are as important as writings in brochures. If they are used correctly, images can go side by side with relevant writings to make people more interested in seeing and reading all the information. Still, please do not put too many images as it would only disturb and distract people from other necessary details.

Now that you understand those obligatory features, you need to use all of them to make your next business campaign. If your brochures are perfect and successfully interest people, the success of your business will follow soon after.