Coffee business of all sorts never loses their moment in business trends. As a graphic designer, you can get opportunities to create product mock-ups for coffee brands, coffee shops, and other businesses in similar fields. Graphic design offers many possibilities that business owners can embrace when trying to promote their products or services.
One good reason to use a mock-up is the realistic perspective without costing too much. Businesses often need pictures of products with specific settings, backgrounds, or atmospheres. Achieving these can be expensive if you stick with photography. Mock-ups are ideal because you can use design tools to create similar realistic perspectives.
Mock-up also allows you to revise the looks repeatedly before moving to the next production steps. This way, businesses can review the designs to get the best final results. Mock-ups are also helpful in creating and updating catalogs more quickly.
Recommended Coffee Brand Mock-ups
Designing for coffee companies may mean coffee products or packages, coffee shops, and coffee-making tools or machines. Each company or brand has a unique concept, but there are several standard mock-up designs to advertise the coffee business effectively. Here are five common examples to inspire you:
Branded To-go Cup
The to-go cup is ideal for coffee shops operating in busy or urban areas. You can place the coffee shop name on the cup in the mock-up design. A branded go-to cup gives a clear, straightforward sign of what the business offers. Plus, a cup is a perfect canvas for various designs, from regular color schemes to special edition ones.
Paper bag gives a classy vibe to any businesses that sell coffee beans and ground coffee. These bags are easy to create and modify, and you can stick to visual elements such as logo, mascot, coffee blend and origin label, and decorations. The simplicity of paper bags opens many possibilities for creating your product mock-ups.
For example, you can make paper bags surrounded by coffee beans. Alternatively, place the coffee bags horizontally, and create mock-ups that show them from above. To make your mock-up livelier, you can make coffee beans or ground coffee “spilled” from open bags.
Cafe Table Setting
A café table setting is an excellent option for classy, sophisticated, or trendy ads. A popular combination seems to be a coffee cup on a wooden table surface, with other props such as coffee beans, pastries, a book, or a laptop next to it. However, avoid turning them into visual distractions if you want to stick props unrelated to coffee or its products. Your audience should still be able to understand that they see coffee or café ads.
The graphic designer who makes this mock-up style should consult with the café owner to determine the look. The mock-up should reflect the actual atmosphere the café flaunts.
“Classy” Coffee Equipment
Coffee brewing equipment can add serious, reliable air to a coffee shop or coffee brand ads. You can make a coffee ad even more attractive by adding manual coffee brewing equipment as mock-up models. This requires you to understand various brewing tools and how they are operated.
For example, a French press gives a casual, comforting, but “elegantly modern” air. This is because the French press is available in many coffee shops and houses and is easy to use. Meanwhile, the coffee kettle and Moka pot give this “rugged” look with a touch of class. If you want to create a more modern look without losing the classic elegance, try a pour-over brewer or syphon, for example.
You can use multiple coffee products in one mock-up file depending on the businesses and what they advertise. Combining ground coffee with coffee beans and a cup of brew, for example, shows the versatility of the product that your mock-up advertises. You can get creative with how the mock-up is presented, such as using an image of open palms holding a pile of coffee beans.
Coffee products can also mean multiple packages in one mock-up file for one brand. For example, a coffee brand may have ground coffee, coffee capsules, and ready-to-drink coffee beverage as the product lines. In this case, a graphic designer must be able to create all these packages for the ad campaign.
Advertising coffee and its related products or services require creativity to stand above competitors. Make sure you create stylish, attractive, and high-quality product mock-ups to advertise this popular product better.