Scented candles are popular products that combine function and aesthetics. Designing product mock-ups for candles requires an artistic sense, especially since their selling point (aroma) cannot be experienced through images. A good designer knows what to emphasize when designing mock-ups, enticing potential customers just from the visuals.
The global scented candle markets show consistent growth, with the potential calculation of three percent of annual growth from 2020 to 2028. Knowing how to make good candle mock-ups will give you a leg up in serving clients.
What to Flaunt in Candle Mock-ups
If you can’t deliver the scent to the customers, how can you entice them to buy the advertised candles?
You can create an association, choosing specific colors palette, fonts, and companion images to communicate what the products offer. Scented candles with citrus aroma, for example, tend to use green, yellow, and orange in the palette. Depending on the aroma, flowers can be red, pink, purple, or white.
Many candle brands also create scents based on concepts or atmosphere, with aromas like an ocean breeze, soft cotton, a romantic evening, and such. Candlemakers usually combine several aromas to create this concept, so your job is to communicate their messages based on the product details. For example, you can choose a color palette, illustration or photo, and typeface based on the product descriptions.
Examples of Candle Mock-up Designs
Are you looking for some inspiration? Here are several mock-up styles you can imitate or use as design ideas when marketing candles.
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Candles with Labels
This mock-up design is straightforward enough. You pair the candles with attractive labels, ensuring enough space to place the logo, brand, and aroma description. You can create mock-ups for candles in jars, boxes, or spa candle holders. You can also experiment by creating different colors and designs for the labels.
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Dramatic Lighted Candle
Another straightforward, effective way to market candles is to create product mock-ups that show the candles already lit. They can attract the eyes further because of the association with the warmth and light and show how the products are used. There are various creative ways you can display these mock-ups.
Aside from showing regular lit candles in static positions, try creating them with views from different angles. You can also show the candle with a match as if someone lit it up.
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Candle with Aroma Clues
Since you cannot “send” the scents to the audience, you should add aroma clues to show what to expect. Design the products next to flowers or fruits associated with flower or fruit-scented candles. Use color codes to emphasize specific aromas, such as light purple for lavender, green for lime, white for jasmine or vanilla, and red for rose, cherry, or strawberry.
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Candle in Spa Setting
Since scented candles are popular for hospitality and self-care, a spa setting has become another popular way to advertise them. You can design a beautiful spa setting with the candles arranged artistically. Placing the candles next to a pile of soft towels, scrubbing stones, and potpourri flowers, for example, is enough to invoke a spa-like feeling.
Another way is to incorporate a background that resembles a spa place, such as the surface of a massage bed with a patterned cover, a wooden floor, or a tub surrounded by pebbles. However, ensure the attention is immediately drawn to the candles, not the other objects.
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Nature-inspired Candle Mock-ups
Scented candles are often inspired by, or evoke, the image of nature. Incorporating natural elements outside the aroma can make your product mock-ups more attractive. The most direct way to do it is by connecting the natural image with a specific aroma. For example, scents like “pine trees”, “spring garden”, or “autumn evening” are straightforward enough. You can place the candles in the middle of these natural settings.
What if you can’t or don’t want to use nature as background? Add elements from that specific environment around the candles. For example, dried yellow and red leaves invoke the autumnal atmosphere. Pine needles and pine nuts are for the forest smell. Pearls, seashells, and a little sand are for scents with “ocean” in their themes.
Candle mock-ups can help shop owners entice their prospective customers even without delivering the actual aroma through the design. Use these product mock-up inspirations to design the most attractive candle designs and support the successful marketing goals of your clients.
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