Promotional and marketing are crucial for those who run a business or work in any commercial company. These two activities are
the ones that introduce your products or services to potential buyers, regardless of your target market segment.
There are various ways to carry out marketing and promotional activities, ranging from digital methods, such as using Instagram, Facebook, online stores, and websites, to conventional methods such as printing brochures, flyers, leaflets, and banners.
Flyers as a Marketing Tool
Flyers are one of the most effective conventional promotion media. It is still used today to attract the customer’s attention. This media usually contain brief information about products or various attractive promotions offered. In other words, it allows potential customers to read and digest the information more easily.
Like any other promotional media, flyers must be designed as attractively and effectively as possible to fulfill their purpose. However, in a general sense, this media is unique because any age segmentation does not limit the concept or theme you pick.
For instance, your target market will only view a website banner or Instagram post since they have to access your site/account to see it. Meanwhile, a flyer will be seen by everyone, from children to senior citizens.
5 Tips to Design a Business Flyer
Before starting your flyer design project, pay close attention to these five tips to achieve the maximum result:
Plan All the Visual Elements
Planning your flyers visual elements is a vital process. You must make sure that the final design looks coherent and elaborated. Most designers tend to use bright colors to attract people’s attention. However, it all depends on the concept and the overall nuance you try to convey. For instance, it would be odd to put colorful flyers for funeral services.
As a good rule of thumb, don’t use too many color combinations. Better stick to a color that represents the identity of your company or products. For example, green and yellow are often related to the health and well-being concept, while red is often associated with food.
Another thing you need to plan carefully is the fonts. Do not use “overly artistic” fonts that are too difficult to read. You should also adjust the font size depending on what information you want to emphasize.
Use It for Branding
Everything you put on a flyer should be readjusted according to your company’s branding or values. If it doesn’t fit, it will look weird. For instance, if your company uses a green-colored logo and operates in a well-being industry, it would be odd to use chromatic color with intrinsic fonts.
The same principle applies to the pictures. Choose an image that truly represents the product or service you are introducing. Make sure you use the highest resolution and put something to help people identify your company, like a logo or catchphrase.
Take Copywriting Seriously
Copywriting is one of the most undervalued aspects of promotion, especially for the conventional promotional media like flyers. Human eyes are easier to attract to a picture or color, but decision-making is usually made after reading or digesting the meaning behind words.
The title plays an essential role in attracting the initial attention of those who receive your flyer. A boring title is the last thing you want to put in a brochure since people will not even read the contents.
The content can be something unusual, unique, provocative, or memorable. It should also be short enough, straight to the point (not lengthy), and effectively conveying the exact message you try to deliver to your target market.
Evaluate the Layout
Throwing random stuff into the flyers without setting a layout will create a messy and untidy look. Thus, the information may not be delivered clearly and end up confusing.
As a basic layout, always use a more extensive composition for the title and image. Other contents, such as time, place, facilities, and others, should be written smaller but still easy to read at least from 3 to 5 meters away.
Lastly, always make sure that the final design is not too dense. Try using small pics, symbols, or dividers to enhance the readability.
Finally, if designing a flyer is too much work, you can always use ready-to-use templates. Try visiting https://aqrstudio.com/ to find the best graphic templates for your project. Good luck!